A UX Design Case Study Designed for both Users/Organizations and Registered Drivers
Project Overview
Tasheel Post is a mobile-first parcel delivery and pickup platform that simplifies logistics for users, organizations, and drivers.
Users/Organizations: Create and track deliveries, find nearby hubs, manage billing, and contact support.
Drivers: Receive and complete delivery tasks, pick up from hubs or users, capture proof of delivery, and manage routes efficiently.
Problem Statement
Traditional parcel systems often suffer from lack of transparency, delayed updates, and fragmented communication between senders, receivers, and drivers. Drivers also face operational inefficiencies due to manual tracking, unclear routing, and limited digital task management.
Outcomes
Tasheel Post successfully:
Simplified parcel creation and real-time tracking for users.
Simplified driver workflow with clear routes and task visibility.
Built trust through live status updates and proof-of-delivery features.
Enhanced coordination between parcel hubs, users, and drivers.
Experience Design Goals
User App Design
Driver App Design
Initial Thinking
Target Audience
Tasheel Post caters to three major groups:
Individual Users – Casual senders who need quick, reliable parcel services.
Organizations – Businesses requiring frequent deliveries and bulk tracking.
Registered Drivers – Authorized field agents managing daily pickups and drop-offs.
Research Insights
Trust
Personas
Service flow
User / Organization flow
To simplify parcel request creation, tracking, and billing while maintaining transparency between user, driver, and hub.
Driver App Architecture
To optimize daily delivery and pickup workflows, ensuring drivers can complete tasks efficiently with minimal manual input.
Design System
Colour
used a clean, trustworthy palette built around shades of blue, supported by yellow and used semantic colours
Typography
Noto Sans Arabic as the main typeface to ensure clear, consistent readability across both Arabic and English interfaces. Its clean geometric forms, balanced spacing, and strong legibility make it ideal for mobile logistics workflows.
Final Screens
The final UI screens for Tasheel Post bring together the full design system, typography, colors, iconography, and interaction patterns to create a clear, intuitive experience for both Users/Organizations and Drivers.
Final Reflection
Designing Tasheel Post allowed me to reimagine parcel delivery as a unified ecosystem rather than separate user and driver workflows. By prioritizing transparency, simple interactions, and clear task flows, the solution reduces friction for users while supporting drivers with an efficient, error-free workflow. This project strengthened my ability to design for operational complexity and create a balanced experience built on clarity, functionality, and trust.