Suay Holiday Homes: Architecting a Luxury Conversion Platform
Preview summary:
Designed the visual brand and website for a luxury Dubai vacation rental service. The goal was to establish a high-trust, premium aesthetic and optimize the user flow for direct booking conversions.
Challenge:
The client needed to stand out in the highly competitive Dubai luxury rental market. The website had to convey trust, showcase properties compellingly (views, amenities), and simplify the process of checking availability and booking.
System solution:
A Premium Visual Design System was created, centered on high-impact photography, clean, minimalist typography, and a cohesive brand color palette. The site's information architecture was systemized to ensure property details, amenities, and crucial social proof (reviews) are prominently and consistently displayed, creating a high-trust pathway to conversion.
Key metrics:
40% lift in user engagement with property listings and a high conversion rate on "Book an apartment" CTAs.
Service provided:
Luxury Brand Identity, Web Design & Architecture, Conversion Optimization, High-End Visual Curation.
Tech stack:
Figma, Corporate Web Standards, Visual Branding, E-commerce/Booking UI.
Client Industry:
Luxury, Hospitality, Real Estate, E-commerce.
