Suay Holiday Homes: Architecting a Luxury Conversion Platform
Project Overview
Designed the visual brand and website for a luxury Dubai vacation rental service. The goal was to establish a high-trust, premium aesthetic and optimize the user flow for direct booking conversions.
Challenge:
Problem Statement The client needed to stand out in the highly competitive Dubai luxury rental market. The website had to convey trust, showcase properties compellingly (views, amenities), and simplify the process of checking availability and booking.
System solution:
I created a Master UI/UX Design System to standardize the platform's vast component needs (login, forms, status alerts, payment modules). This system ensured pixel-perfect consistency across over 50 unique screens, simplifying complex user journeys like multi-step registration and service booking. The systematic approach drastically reduced design debt and accelerated handoff to the engineering team.
Key metrics:
40% lift in user engagement with property listings and a high conversion rate on "Book an apartment" CTAs.
Service provided:
Luxury Brand Identity, Web Design & Architecture, Conversion Optimization, High-End Visual Curation.
Tech stack:
Figma, Corporate Web Standards, Visual Branding, E-commerce/Booking UI.
Client Industry:
Luxury, Hospitality, Real Estate, E-commerce.
