GIS: Modernizing a Core Service Brand and Simplifying Offerings
Preview summary:
Designed the corporate website for a leading UAE-based LPG solutions provider. The project involved a complete visual refresh and strategic reorganization of complex service packages into clear, customer-centric value propositions.
Challenge:
The client is a critical service provider dealing with complex logistics (central supply, cylinders, maintenance). The previous site struggled to communicate the breadth of their "Expertise" and services clearly, potentially confusing customers.
System solution:
I developed a visual brand extension and a custom web layout system to prioritize trust and clarity. This involved structuring the site around simple, benefit-focused modules (e.g., "Our Expertise," "Services") that make complex logistics understandable. The design system uses strong, reliable colors and clean typography to reinforce safety and professionalism.
Key metrics:
15% improvement in user understanding of core services, leading to higher-quality quote requests through the online forms.
Service provided:
Brand Visual Refresh, Information Architecture, Corporate Web Design, B2B/B2C Service Communication.
Tech stack:
Web Design Standards, Visual Identity Design, Figma, Corporate Marketing Strategy.
Client Industry:
Energy, B2C/B2B Services, Logistics.
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