Designsmith: Building an Integrated Enterprise System (CRM, HR, PM)
Preview summary:
Architected and designed a unified employee mobile application spanning CRM, Project Management, HR (Leave), and Financial Approvals. The project was driven by user research and built on a custom design system to manage immense data complexity.
Challenge:
The client needed to consolidate fragmented employee tools for CRM, task management, and HR into a single, intuitive mobile app. The primary challenge was designing a robust system capable of displaying complex data (graphs, forms, lists, approvals) clearly and functionally on a small screen.
System solution:
I led the user research, architecture, and design system creation. The resulting system uses a vibrant, segmented color-coding system to manage data across disparate modules (CRM, Tasks, Approvals), providing immediate visual clarity. The custom component library ensures flawless data visualization and consistency across all enterprise workflows.
Key metrics:
20% reduction in time spent processing leave requests and expense approvals due to streamlined flows.
Service provided:
UI/UX Design, User Research, Information Architecture, Enterprise Design Systems.
Tech stack:
Figma, Mobile (iOS/Android) Design, Enterprise SaaS, Data Visualization.
Client Industry:
Enterprise SaaS, Internal Tools, Project Management.
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