Designsmith: Building an Integrated Enterprise System (CRM, HR, PM)
Architected and designed a unified employee mobile application spanning CRM, Project Management, HR (Leave), and Financial Approvals. The project was driven by user research and built on a custom design system to manage immense data complexity.
Challenge:
The client needed to consolidate fragmented employee tools for CRM, task management, and HR into a single, intuitive mobile app. The primary challenge was designing a robust system capable of displaying complex data (graphs, forms, lists, approvals) clearly and functionally on a small screen.
System solution:
I created a Master UI/UX Design System to standardize the platform's vast component needs (login, forms, status alerts, payment modules). This system ensured pixel-perfect consistency across over 50 unique screens, simplifying complex user journeys like multi-step registration and service booking. The systematic approach drastically reduced design debt and accelerated handoff to the engineering team.
Key metrics:
20% reduction in time spent processing leave requests and expense approvals due to streamlined flows.
Service provided:
UI/UX Design, User Research, Information Architecture, Enterprise Design Systems.
Tech stack:
Figma, Mobile (iOS/Android) Design, Enterprise SaaS, Data Visualization.
Client Industry:
Enterprise SaaS, Internal Tools, Project Management.
