TechfordAI: Designing a High-Value B2B Lead Generation Platform
Designed and structured the corporate website for an ERPNext consulting firm. The focus was on clear information architecture and strategic placement of CTAs to establish authority and drive high-quality sales leads.
Challenge:
The client, a specialized ERP consulting firm, needed a professional online presence that clearly communicated their complex services (implementation, customization) across various industries, while instantly building trust and authority.
System solution:
I created a Master UI/UX Design System to standardize the platform's vast component needs (login, forms, status alerts, payment modules). This system ensured pixel-perfect consistency across over 50 unique screens, simplifying complex user journeys like multi-step registration and service booking. The systematic approach drastically reduced design debt and accelerated handoff to the engineering team.
Key metrics:
25% increase in "Book a Demo" click-through rate (CTR) due to optimized CTA placement and clearer messaging.
Service provided:
Web Design & Architecture, Information Hierarchy, Brand Visual Execution, Lead Generation Strategy.
Tech stack:
Figma, wordpress, Corporate Web Standards.
Client Industry:
Enterprise Resource Planning (ERP), Consulting, B2B SaaS.
